Cross-posted from the Calamus Communications blog.
Last time I talked about what e-book redistributors are: services that allow you to submit your e-book once, and then automatically publish it to a number of the biggest sales platforms. For an e-book author or publisher, this confers a number of huge advantages.
The biggest plus is that it increases your reach. One of the keys to higher e-book sales is making them available in as many places as possible, therefore putting them in front of as many customers as possible.
To do this one by one, and figure out the intricacies of each separate platform, would be extremely time-consuming. But by using a redistributor you can have your book published in six different places, almost instantaneously.
It also allows you to manage your published e-books better. What happens when you’ve got an e-book live and on sale in six different places, and you find a typo in the first sentence? If you published it on each platform individually, you would have to create a new version of the e-book and then upload it separately six times. You might even have to work with multiple versions in different formats. That’s a lot of work.
If you are using a redistributor, you change it in one place, and it gets published to all the different places automatically. No need to go to multiple places – and you won’t forget to update one of the sites either.
Sales tracking and payments are much easier too. You can see how books are doing on all the different platforms at once, and at the end of the month you have one set of royalties, not six or seven.
So there are plenty of advantages to using an e-book redistributor, and they are typically well worth the money you’ll pay in commission. The ease of publishing alone makes them worth considering as a writer.
Are they perfect? No, of course not: there are a few disadvantages as well. But we’ll deal with those in the next post.